Minerva were established in 2021 by a team of 3 experienced accountants, Jenny, Dina & Phil. Each with their own style to consider, we had a consultation and provided mood boards based on the discussion had. They decided a more contemporary logo would suit them best and the impression they wanted to give.
The Minerva team pride themselves on providing friendly, courteous and efficient service. As a personable company they needed their branding to reflect that. It needed to be more fun than corporate and more affordable than expensive looking.
The logo was kept simple and contemporary. Steering away from corporate looking fonts, a wide kerning between the letters was used for breathing space. The logo features a singular sans serif typeface in two weights. To add flow and further interest in the logo, some letters were joined.